A new Goldman Sachs investors note obtained by Business Insider claims to have some new insight about how much the deluxe version of the flagship will cost — and if you were hoping to spend less than a grand for your fancy new OLED-screened iPhone, you’re going to be disappointed.
The author of the note, analyst Simona Jankowski, expects the iPhone 8 will hit the market later this year at $999 and $1,099 for 128 GB 256 GB models, respectively.
Those sticker costs are a big jump from the current price points for the iPhone 7 Plus. The most expensive 256 GB model will run you $969, a full $130 less than what Jankowski expects the device we’re calling the 8 will cost (before tax, of course).
The Goldman team told investors those extra costs are justified by the materials behind all the new features it expects will come with the device. The 5.8-inch OLED screen could tack on an extra $35, while 3D-sensing tech and advanced memory features might bump the cost up an extra $20 and between $16 and $29, respectively.
Jankowski said she believes Apple has settled on the final design of the device, complete with an A11 processor, a new means of biometric authentication, and a bezel-free display with no physical home button — all features we’ve heard about in previous projections and leaks.
The Goldman team expects Apple will also release new 7S and 7S Plus models, too, starting at $649 and $769, which conform to the current pricing for the 7 and 7 Plus.
That next-level pricing might not be an issue for Apple, however — the phone will likely fly off the shelves no matter what. The hype surrounding the iPhone 8 is so powerful that analysts are projecting it will kick off a “supercycle” of upgrades at its launch. That anticipation is potentially knocking off the company’s sales cycle nearly a year ahead of its release, according to none other than CEO Tim Cook.
This is all speculation, of course. The Goldman note appears to have more solid research and analysis behind it than others recently brought to our attention, but until Apple officially announces the device — which we don’t even know the official name of yet — nothing is set in stone.